Technology Transfer Pathways

The Technology Transfer section focuses on transferring technologies from research to market through three distinct pathways: Service Provision, Licensing, and Spinning Off. These subsystems incorporate elements from assessment, preparation, execution, and validation to ensure a comprehensive approach to commercialization.

Service Provision

Licensing

Spin-off

Service provision

Service Provision regards technology transfer as a service offered to external partners, providing expertise, support, and resources to facilitate commercialization. This subsystem ensures partners receive comprehensive assistance, from initial assessment to post-transfer validation.


Service Provision
Component Purpose Relevant Tools Description Way When

Service Definition

Define the scope of technology transfer services

Service Blueprint

A tool to map out service processes, deliverables, and client interactions

Create a blueprint outlining service components and deliverables

Early in the transfer process, during planning

Client Engagement

Build relationships with clients seeking services

Customer Relationship Management (CRM) Software

Tools to manage client interactions, needs, and feedback

Use CRM to track communications and align with client requirements

During partner engagement and negotiations

Service Delivery

Deliver technology transfer services effectively

Project management software

Tools to manage delivery timelines, milestones, and post-transfer support

Implement delivery using project management frameworks, monitor KPIs

During and after transfer execution

Performance Monitoring

Track the success of the transferred technology

Balanced Scorecard

Metrics to measure commercialization outcomes, such as revenue or adoption rates

Define and track KPIs to assess impact and gather feedback

Post-transfer, during validation

Licensing

Licensing in the context of technology transfer is the process by which the owner of intellectual property (IP), typically a university or research institute grants permission to another party, usually a business or start-up, to use, develop, or commercialize a technology, invention, or innovation under agreed terms and conditions.

A license is a legal agreement that outlines the rights and responsibilities of both the licensor (the IP owner) and the licensee (the entity seeking to use the IP). This agreement defines the scope of the license (e.g. exclusive or non-exclusive), the geographical territory, the duration, the financial terms (such as royalties or milestone payments), and performance obligations.

Licensing allows research institutions to transfer their innovations to the private sector, enabling the development of new products and services. For companies, licensing provides access to cutting-edge technologies without the need to invest in early-stage R&D.

Licensing has three phases.

Assessments

Preparation

Execution

Assessment

The Assessment phase evaluates the technology’s potential for transfer by examining its technical maturity, market viability, and intellectual property (IP) status. This phase ensures that only technologies with strong commercialization prospects proceed.


Assessment
Component Purpose Relevant Tools Description Way When

Technical Assessment

Evaluate the technology’s maturity and capabilities

TRL Framework

A 1-9 scale measuring technology readiness

Map the technology to TRL levels using standard criteria

At the start of the assessment phase

Market Assessment

Analyze market potential and demand

Market Research Tools

  • Surveys
  • Market reports
  • Technology trend reports
  • Interviews with lead users/customers

Tools for gathering data on market trends, customer needs, and competition

Conduct surveys, analyze industry reports, and assess competitive landscape

During initial evaluation

IP Assessment

Determine the technology’s IP status and protection needs

Patent Search Databases

Tools for analyzing existing patents and IP risks

Use databases to conduct patent landscaping and freedom-to-operate analysis

Before preparing for transfer

European Commission IP Helpdesk

Benefit from free EU Helpdesk assistance

IP Helpdesk Helpline

Expert tool for first line support on IP matters

Register for free, send IP questions and receive tailored response

At the start of the assessment phase

Preparation

The Preparation phase in technology transfer focuses on making an innovation market-ready by securing intellectual property rights, packaging the technology, and developing a targeted marketing strategy. Securing IP protection, through patents, copyrights, or trade secrets, not only protects the innovation but also enhances its commercial value. At the same time, the technology is documented, refined, and, where possible, demonstrated through prototypes or proof-of-concept results to validate its potential. This is complemented by a marketing strategy that identifies suitable industry partners, highlights the technology’s value proposition, and creates compelling materials to attract interest. Together, these actions ensure technology is legally protected, clearly communicated, and positioned for successful engagement with potential partners or licensees.


Preparation
Component Purpose Relevant Tools Description Way When

IP Protection

Secure intellectual property rights

EU IP Helpdesk

Steps and guidelines for IP protections

Work with IP attorneys to file patents or trademarks

After assessment, before marketing

Marketing Strategy

Plan how to promote the technology to target audiences

A framework to assess strengths, weaknesses, opportunities, and threats

Conduct a SWOT analysis to inform go-to-market strategy

When preparing to market the technology

Partner Identification

Find suitable licensees or collaborators

  • Partner Databases
  • Events and fairs

Databases or networks of potential industry partners

Search and filter potential partners based on strategic fit

When ready to transfer the technology

Technology Packaging

Prepare the technology for presentation to potential partners

  • Prototyping Tools
  • Minimum Viable Patent
  • Demo

Tools and methods to create demos, models, or documentation

Develop functional prototypes or detailed technical documentation

Before engaging with potential partners

Execution

The Execution Phase of licensing focuses on putting commercialization into action by identifying suitable partners, conducting due diligence, negotiating key terms, and finalizing formal agreements. This stage ensures that the technology is transferred under clear, favorable conditions that align with both parties' goals. Key activities include selecting qualified licensees or collaborators, defining the scope and type of license, establishing financial and performance terms, and enabling technology handover through documentation, training, and support. Ultimately, the Execution Phase lays the foundation for successful market entry and long-term value creation.


Execution
Component Purpose Relevant Tools Description Way When

Due Diligence & Confidentiality

  • Verify the suitability and reliability of potential licensees or buyers
  • Protect sensitive information during licensing discussions
  • A structured list to assess partner financial stability and technical capability
  • A standard agreement to safeguard proprietary data shared with potential licensees
  • Conduct reviews of data
  • Draft and sign NDAs with potential partners

  • During partner evaluation, before finalizing agreements
  • Before sharing sensitive information, at the start of discussions

Negotiations

  • Define the scope and type of License
  • Agree on licensing or sale terms

WIPO Negotiating Technology License Agreements manual

Strategies for effective negotiation

Use frameworks to structure discussions and reach beneficial terms

During licensing or sale discussions

Licensing Agreements

Define terms for technology use or sale

IP License Agreements – EC IP Helpdesk

Comprehensive fact sheet outlining different forms of commercial license agreements and terms

Use as a guide to develop specific agreement according to technology and partner needs, and in consultation with law professionals

During agreement negotiations

Spin-off

A spin-off is a new company created to commercialize research results and bring them to market. This path is typically recommended when the innovation demonstrates strong market potential and a clear competitive edge.

Developing a successful spin-off involves feasibility assessments, business planning, and structured launch strategies to ensure long-term viability. Critical elements to be addressed include intellectual property ownership, founder equity distribution, and licensing agreements with the parent institution (i.e. research infrastructure, university or other research performing organization). Launch strategies often involve securing seed funding, building strategic partnerships, and defining a go-to-market approach.


Spin-off
Component Purpose Relevant Tools Description Way When

Feasibility

Assess the viability of forming a spin-off

Feasibility Study

A tool to evaluate market, financial, and operational feasibility

Conduct a feasibility study to justify spin-off creation

Early in the spin-off planning phase, before forming a company

Business Model Development

Define the spin-off’s business structure

Business Model Canvas

  • A framework to outline value proposition, revenue streams, and operations
  • Used to communicate business goals and execution plans with stakeholders.

Use the canvas to design the spin-off’s business model, including market strategy.

It’s a living document that needs to be evaluated regularly

During business planning, firstly before business formation and then regularly reviewed and updated

Business Plan

  • Develop a comprehensive plan for spin-off
  • Outline the operational structure

Business Plan

A document integrating market strategy, financial projections, and operational plans to guide spin-off success

Compile a business plan using templates, incorporating market analysis, marketing plan, financial projections, go-to-market strategy and operational strategies

During planning, before execution and funding rounds

Financial Projections

  • Estimate costs, revenues, and funding needs to help plan and develop investment strategies
  • Help evaluate commercial potential
  • Help decision making process
  • P&L (profit &loss) template
  • Cash flow forecast
  • Net Present Value

Tools to create financial forecasts and budgets for the spin-off

Build financial models to project profitability and secure funding

During planning, before launch

Company Creation

Plan the launch and growth of the spin-off

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A timeline of milestones for establishing and scaling the company

Draft a roadmap with key steps, timelines, and operational plans and funding needs

Before and revised during spin-off execution